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What is the potential
market demand for Kinetix as a business option?
Broad appeal for toning outlets
The last few years have witnessed the growth of specialised
salons which offer toning as the core service, capitalising
on the many benefits it has to offer. For existing salons and
other businesses, toning can provide another option that can
be easily integrated into existing outlets. This means that
Kinetix has as wide an appeal to business owners as it does
to consumers seeking weight loss. Consider the costs and space
involved with setting up a conventional fitness centre with
normal gym equipment. As a viable alternative, Kinetix provides
an affordable low-cost option which requires minimal space and
investment. Kinetix systems provide a very profitable solution
to many sectors, with proven success in the following environments:
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Alternative health
and wellness centres |
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Beauty salons
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Corporate gyms
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Hairdressers
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Health centres
and clinics |
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Health or fitness
clubs |
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Hotels and spas
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Leisure centres |
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Local authorities |
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Physiotherapists
and hospitals |
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Specialist toning
salons |
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Tanning salons |
New market trends show maximum appeal
Current population trends within the UK make Kinetix systems
an even more prosperous concept. A staggering two thirds of
the UK population are currently overweight with usage of fitness
facilities on the increase. Nearly half of the population consider
themselves 'healthy in theory' or 'healthy in mind' who want
to be healthy but struggle with time. These groups will benefit
from the less strenuous 20 minute workout that is possible with
a typical Kinetix system. Increasing levels of personal disposable
income mean that consumers are spending more on activities such
as health and fitness treatments. Looking and feeling good is
a major social trend amongst the younger age groups with 64%
claiming to look after their appearance. It is estimated that
adults aged 45 plus represent more than 40% of the population
and nearly half of the population by 2031. Increased time, spending
power and focus on healthy living within this segment make the
middle aged plus sector another key target segment for use of
toning facilities.
Make a life-changing difference
Being part of the booming health and weight loss industry is
a very exciting prospect. Kinetix systems provide a flexible
fitness regime that is suitable for all, giving you the opportunity
to make a difference to people's lives which is a very rewarding
and challenging experience. Helping others will generate positive
word of mouth which is the most powerful marketing tool possible.
This means that your customers will tell family and friends
about their delight with their new fitness regime which should
ensure that your customer base will continue to grow on an ongoing
basis.
<< back to Why Kinetix?
Next: Considering Kinetix as a new business strategy?
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